Appstore Optimization

We specialize in organic ASO. Keywords, subtitles, localizations, screenshots, videos, events. So many different ways to make your app standout. But it only works if you're using them correctly!

We were tasked with launching a brand new puzzle game on the Apple App Store. Utilizing all the available metadata, events, tools, and feature opportunities offered by the App Store it debuted as the #3 Puzzle app in the US (just above Cut the Rope and Plants v Zombies). Within a month we were featured by Apple in their Top 15 sections, and included on a list of CNets Top 20 Games.

Showing up in a search result is great, but it doesn't matter unless you get downloaded! We had an app with huge amounts of impressions (so it was showing up in search results) but had terrible download conversion. By experimenting with various screenshots and videos, we were able to communicate the apps value in a more effective way and drove downloads up 28%.

Ever heard of a DPR ratio? It's one of the many ways Apple and Google rank your app in search results. By analyzing the user flow we managed to achieve a DPR of 10. The result? A top 3 ranking for high-traffic keywords. This method is just one of the many hidden tricks that only experienced ASO professionals know about.

Questions? Drop an email to kevin@apppros.co

Monetization Strategy

Downloads are great, but let's be real. It doesn't matter unless we can convert those downloads into revenue. We are experts at creating a monetization strategy. We'll analyze your sales funnel and make sure your downloads convert to paying customers.

Your paywall is the single most important part of your app for monetizing. If you can't communicate the value of your product in 10 seconds or one-screen, then you won't get that conversion. We do iterative experiments on paywalls to find the optimal conversion. This method has resulted in over 60% better conversion rates for our portfolio apps. It's a constant iterative process, and even the small tweaks can result in bigger gains than you realize.

Are you using the right monetization strategy on your apps? Monetization is not one-size fits all. Sometimes it's subscription, sometimes it's consumables, sometimes it's one-off, and sometimes it's advertising. We took an app portfolio and analyzed its customer base, and after changing the monetization strategy the company report 3x revenue within a year. Make sure you're not leaving money on the table by monetizing incorrectly!

Price elasticity is a real thing, not just some theory they teach in classrooms. You could be undervaluing your product, which not only results in lower revenue but also creates a negative impression of your app to users. We performed a pricing experiment for a children's education app and after finding the perfect price-point not only were we making more per user, but MORE users signed up! Apparently the price was so low it created a sense of "cheapness" in the app. By adjusting the price it created a more premium feel, and the result was a 60% increase in revenue.

Want more info? Shoot an email to kevin@apppros.co

About

Kevin Bradford leads App Pros and has been building, marketing, and optimizing apps since 2010. With 100+ million organic downloads he knows how to make your app stand out from the crowd.

When you reach out to us, you'll work directly with Kevin to determine your apps needs. He doesn't outsource or farm your work to someone else with less knowledge. You'll get to work directly with an experienced professional who knows how to maximize your apps potential.

Get in touch right now at kevin@apppros.co

Contact

Or send an email to kevin@apppros.co

Elements

i = 0;

while (!deck.isInOrder()) {
    print 'Iteration ' + i;
    deck.shuffle();
    i++;
}

print 'It took ' + i + ' iterations to sort the deck.';